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Mission and Values

Values are the foundations, or the core of an individual or an organization. They are how one acts, how an organization conducts itself. Values determine one’s personal vision, and one’s vision is the situation or circumstance which one wants to create, ideally, in the future. An organization’s mission is its purpose, why it exists. Most exist to add some distinctive source of value to the world. One’s position is how one is perceived by one’s customers.

Core values are the bricks upon which we build our School. As the foundation, these values define how we want to act, behave, and live. All of us, each day, try to exemplify one or more of these values.

Our vision…
is to be the recognized leader in Hospitality Business education, research, and service.

Our mission…

  • to INSPIRE continuous learning by empowering present and future managers to ACQUIRE knowledge, skills, and global Hospitality Business leadership positions
  • to CREATE knowledge by engaging in collaborative theoretical and applied research for the benefit of undergraduate and graduate students, Hospitality Businesses, and the community of hospitality management scholars
  • to ENGAGE our Hospitality Business partners through outreach and service, and to ENHANCE global Hospitality Business economic, community, and academic development
  • to CONTINUOUSLY IMPROVE The School’s global leadership position in Hospitality Business operations, development, ownership, and management.

Our position…
is to be perceived as the premier educational experience for the business of hospitality, and to remain The First, The Original, and still The Leader.

Core values


Eli Broad College of Business

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